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- Packaging and its functions, the whole packaging and packing chain
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Packaging and its functions
Every day we come across different types of packaging. But do we really know their different functions?
Protection
The main purpose of packaging is to protect and preserve the products contained.
Safety
Packaging is also used for hygienic purposes, namely to prevent the product from drying and the formation of mould.
Transportation
Product packaging makes transporting a product from the factory to its place of sale, and on to the customer’s storage facilities, much easier.
Attraction
In addition to its primary role, packaging is a marketing tool, which aims to attract the customers’ attention and please. This develops the impulse to buy.
Packaging has other essential functions: informative (content, composition, etc.), storage optimisation, compliance with standards.
- In your opinion, what is the function of packaging ? Do you think it is useful ?
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